At Burnley Creative design studio we design print and publish anything from a business card to a banner stand, a marketing wobbler to a website. Our customers are invariably delighted with our work, to coin a phrase “We do delightful design”.
The Burnley Bondholder Scheme is about promoting our delightful town and surrounding area. I believe the bondholders can take great satisfaction from the work we have all done to support our town and promote its strengths through all forms of media. We are all definitely passionate about Burnley.
Which brings me on to the area I wanted to talk about: I am sure we are all as passionate about promoting and marketing your own businesses and products, but the question is how best to do it.
As a business my products are in the main tools to help promote your companies, whether it be a simple business card or leaflet or a complex brochure, website or social media package.
There are lots of areas being pushed forward on the marketing front. I talk every day to local businesses big and small, trading locally nationally and internationally. The discussion is about promoting their business (and naturally about how I can help them through my business).
The hype for a number of years now has been all about social media, it is seen as the answer to all our ills, it’s free it has a massive reach and it is seen as no cost. The shout is; print is dead, long live social media.
A word of caution though, as business people we should all know that nothing in business is free, there is always a cost. With social media the costs are in the time you spend, the image you present, the reputation you gain (good or bad) and the consistency you show.
Something also worth considering is the longevity of the message in the virtual world of social media and email marketing, the answer to that is the length of time it takes for someone to hit the delete or scroll button on email or twitter pages (now you see it now you don’t). If you do attract someone’s attention through email marketing, social media and websites then you have got to hold onto that and dig the hook in deeper.
This is where you need to consider the physical side of the transaction. Give them something to hold, send them a gloss leaflet or brochure with more information, send your sales people around with a brochure, or presentation pack, give the potential customer something physical to look at, touch and feel, engage more of their senses, it will help to turn the potential into the actual. Print is not a dead it is even more important.
The bottom line of my message is about using the right people for the job. The bondholders brought in a Marketing company to help promote Burnley and that has paid real dividends. Don’t view your graphic design and printer vendor as a low-cost commodity; rather, see your vendor as a partner who can bring true value to the conversation. The good ones can truly be invaluable.
My business is about Graphic Design, Web Design, Social media, and Print, Burnley Creative Design studio would be delighted to speak with bondholders about their Image and marketing material.