Burnley FC have struck a record-breaking deal for a new principal shirt sponsor.
LaBa360 is an international gaming company which provides customers with sports betting and casino products. Its logo will feature across the club’s home and away shirts in all competitions, as well as on pitch side and generic branding at Turf Moor.
The new partnership has been struck as the Clarets prepare to embark on their first competitive European adventure for more than 50 years in the Europa League.
Angelika Tang, director of LaBa360, said: “This is a hugely exciting time to partner with a high profile Premier League team like Burnley. Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand.
“We are looking forward to engaging with the club’s ever-growing fan base in the UK and worldwide.”
Anthony Fairclough, commercial director at Burnley FC, added: “This is the largest financial deal in our history and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.
“We look forward to a very profitable relationship in the coming seasons.”
Original story: Insider Media