Saturday 2nd December marks the 5th anniversary of Small Business Saturday in the UK.
The event was established as a grassroots campaign, which aims to highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
To help promote the campaign in local areas Small Business Saturday Champions have been selected, with the role of broadening the reach of the campaign and strengthening their local small business community.
In West Lancashire Sara Parker, Marketing Manager at Face for Business, has been named as a champion for 2017. A previous member of the Small Biz 100, Sara is exciting to be involved in the project: “Face for Business has been a part of the Small Business Saturday campaign since it launched in the UK and have seen first-hand how it helps organisations connect and thrive.
“I am delighted to be one of the 2017 champions and as well as networking locally, I will be encouraging our clients to take part in Small Business Saturday and use it as an opportunity to show people just what they do.”
American Express together with the likes of Dropbox and Vistaprint are heavily involved with the campaign, with the Federation of Small Businesses and Enterprise Nation also at the heart of this Government backed grassroots movement.
HOW TO GET INVOLVED IN SMALL BUSINESS SATURDAY UK
First of all, you need to register your business at smallbusinesssaturdayuk.com and create a searchable profile.
- A fantastic free app is available to help customers find you. You can use it to change your details, update and remove offers, add events and find out about campaign news as it happens.
- Access the downloadable marketing pack together with logos and stickers, which will help you let clients, old and new, know you are part of the day and how they can support you.
- The Inspire Series of free talks and workshops will be live-streamed and also available on the YouTube Channel so everyone can tap into this invaluable, self-development resource.
- To get the word out use the hashtag #SmallBizSatUK on your social media platforms and also blog about what you are doing and add it to your newsletters. Remember to tag the organisers on Twitter, Instagram and Facebook so they can mention your business to their followers.
- Small Business Saturday UK bus tour will be visiting twenty-seven locations across the UK over five weeks. The bus visits Lancaster on the 31st October and will play host to numerous activities, workshops and small businesses exhibiting.
WHAT HAPPENS ON SATURDAY 2ND DECEMBER
On the day, it’s all about showcasing products and services. This can be done by hosting events, offering discounts, giving out samples, extending opening hours and running competitions.
Whether you’re a start-up or an established business it’s worth getting involved. You can find out more information at smallbusinesssaturdayuk.com.
Original story: Lancashire Business View