- CMYK Managing Director Lewis Pearce speaks exclusively to Burnley.co.uk
- The Burnley business turned over its usual annual figure in June alone
- Now the St James House business is expanding to Vision Park off Princess Way to meet demand
Design, copy and print business CMYK has found itself so in demand, it’s planning a big move to Vision Park off Princess Way.
Speaking exclusively to Burnley.co.uk, Managing Director Lewis Pearce explained that the usual annual turnover was reached in June alone – an impressive feat.
The Burnley business has seen huge demand during the COVID-19 crisis, particularly for its social distancing signages, floor markers, stickers and other related products.
“When lockdown was announced in March, we were fortunate to be allowed to continue to trade as we are classed as manufacturing. At first, we took the quieter period at the start to really work on our marketing, especially on our website and SEO,” Mr Pearce explained.
And the hard work paid off. CMYK found itself in the top spot on Google’s rankings for search terms such as “social distancing stickers” and, in his words, “things just then exploded”.
Well-known establishments such as BBC, ITV, the Ministry of Defence and Oxfordshire NHS all placed significant orders to ensure their premises complied with the new social distancing guidelines. Mr Pearce said his biggest order so far has come from West Yorkshire Fire Service. CMYK provided every sticker, sign and poster for all of the fire stations in West Yorkshire.
Many of these new customers have also now become regular customers, purchasing other work-related items and equipment now more businesses are returning back to more normal levels of operation. In addition, previous customers who are returning to more usual operations have restarted orders with CMYK. Both factors have contributed to the decision to take unit space at Vision Park.
Mr Pearce added: “Vision Park was an obvious choice. It’s just off the motorway and a unit is more practical when taking delivery of the new machinery we have invested in. It’s also more convenient for many of our customers as we can offer an improved parking provision.” CMYK will make the move on October 1st.
So why does he favour Burnley for his business?
“I’ve grown up in Burnley, it’s part of me. The town itself is on the verge of exploding into something big and great and I think we’ll particularly see this over the next five years. There’s also a large number of young entrepreneurs setting up businesses and there’s a real buzz about it.”
CMYK is a certainly one of the town’s success stories. Having started as an ink cartridge shop on Keirby Walk, Mr Pearce bought out his business partner in 2014 after working there for seven years and moved to the current St James House premises.