Burnley : News

The Burnley business that’s doubled growth during lockdowns

Lisa Sourbutts was a high-flying HR leader in a global business when a change in leadership meant people were no longer the focus. She no longer felt comfortable in that environment so resigned.

“I was tipped for a fantastic career there, but after several years, I realised that it just wasn’t right for me anymore. I knew there had to be a better way to do HR, so I decided to go it alone. I’m from Burnley, my roots are here, and I could see it had a thriving business community, so there was a potential large client base,” Lisa told Burnley.co.uk.

CUBE HR was born in 2017 and Lisa admits she thought she’d just operate solo.

“When I started CUBE HR, I assumed it’d always just be me. Now we’re a team of four and have an office based at Business First on Empire Way. We’ve used the KickStart scheme to take on Elliott, who looks after our marketing and social media, as being the size we are we don’t have an internal marketing resource. However, we will finish the 2021 financial year twice the size and we’re on track to double in size again next year.”

Lisa is proud of the fact that 75 per cent of CUBE HR’s business comes from referrals, a quarter of which is from current clients.

Another achievement of Lisa and the team is that during the pandemic, CUBE HR gave free help to around 100 businesses. It was this that brought CUBE HR to the attention of BIBA, Lancashire’s prestigious business awards programme. Only three awards were given in 2020 and Claire from CUBE HR won the Employee Hero award for their free HR support.

“We could have seen paid business rocket with all the support companies required with things like furlough advice. But we quickly made the decision that morally, providing support was the right thing to do. From a business perspective, it also made sense. The more employers we could help, the stronger our local business community would be, which of course we all benefit from,” Lisa explained.

Future plans in Burnley

There is one exciting project coming later this year that Burnley.co.uk can’t reveal just yet, but another one is that CUBE HR are about to launch their own app. Lisa says she’s inspired by the vibrant tech scene in Burnley and is really excited to get it out into the market.

CUBE HR’s clients will be able to access all their documents via the app, get employee contracts signed electronically and access up-to-date HR toolkits at any time. There will also be a version of the app free to anyone, giving them access to a basic suite of everyday HR documents.

CUBE HR is certainly community driven, not only with their free support during the pandemic, but also their ongoing commitment to charity. They’re about to set aside one day a month for the team to deliver food parcels for their charity partner this year BWD Carers and they also do a lot with local charities including HAPPA. Team member Stuart is set to run the Manchester Marathon to raise money, so it’s clearly an important ethos for the Burnley business.

“I love being in Burnley, I’m passionate about being here and it’s why we enjoy being part of the Burnley Bondholders. Everyone is excited to do business here and the borough is thriving with big aspirations. It’s really positive,” Lisa added.
She’s also in her second year of doing at MBA at UCLan Burnley. “It’s such an amazing venue and really is an asset to Burnley – you can study for such a prestigious qualification right here in our town.”

It’s great to see CUBE HR doing so well and so much for our community and we wish them all the best with their continued growth.